behaviourally-informed decision-making
What drives behaviour in the modern world? Is it threat (fear, disgust, anger) in combination with attention load along with biological-social needs such as curiosity and social connection?
We develop behaviour patterns (or habits) to help navigate through the maze of complex decision-making. However, the decisions we make may or may not be optimal in the long term! Can we identify and re-orient our thought and behaviour patterns?
How can organisations increase their efficiency?
Research examining the neuroscience of mind reveals that human emotions and unconscious biases influence cognitive processes, ultimately affecting choice behaviour and decision- making.
At the cross-roads of scientific evidence in neuroeconomics, social perception and decision-making, using multimodal neuroscientific measures, biometrics, and analytics, we can provide actionable insights for real world business solutions.
What makes people behave irrationally, ignore the obvious or flout rules and the law?
What are the pathways to facilitating a new mindset and behaviour. I develop actionable insights from the neuroscience of perception and emotion to facilitate behaviour change.
Going beyond the 'nudge', how can behavioural insights bring about expected change?
I offer guidance in applying evidence-based decision-making as a way of guiding communication, strategy, policy and business practices to solve real world problems.
Neuroscience and Neuroeconomics
Psychology of Money
Neuroeconomics- Ethical concerns